The logo is based on the idea of imagination and the three disciplines that I combine in my business. The design idea started with overlapping circles representing not only the three disciplines but also versatiliy coming together in the center of a lamp which depict the birth of an idea. The lamp evolved into a head tuning in on the imagination. Turning the created shape resulted in an abstract image of an eye. The three disciplines come together on retina and feed the imagination. For more about how I came to this design, take a look at the mindmap on the about page.